Search
People also search for:
our services:
quick contact:
connect with us on social media:
Search
People also search for:
our services:
quick contact:
connect with us on social media:
Bulk Image Editing & Channel-Ready Asset Creation for a Multi-Channel Retailer
Service:
Image Editing & Bulk Image Standardization
Engagement Type:
Project-Based → Ongoing Retainer
Client Type:
Multi-Channel Retail & Wholesale Company
Geography:
Australia
Hiring Focus:
2,200 SKUs
Demand Pattern:
2–4 images per SKU (functional catalog)
Client Background
The client is an Australia-based retailer and wholesaler selling products through:
- B2C eCommerce website
- B2B wholesale portal
- Third-party retail partners
Key operating characteristics:
- Centralized product catalog reused across multiple channels
- Non-lifestyle, functional product imagery (tools, home, accessories)
- High emphasis on accuracy and consistency over creativity
- Lean merchandising and operations team
Product images were being reused inconsistently across channels, causing operational friction.
The Challenge
The client faced image reuse and channel-readiness challenges, including:
- Images not standardized for different sales channels
- Inconsistent aspect ratios and resolutions
- Product details not clearly visible in thumbnails
- Manual resizing and rework for B2B vs B2C channels
- Slow turnaround when onboarding new SKUs
These issues resulted in:
- Extra manual effort for channel-specific uploads
- Inconsistent product presentation across partners
- Delays in publishing new SKUs to wholesale portals
- Increased operational overhead
Objectives
The client needed an image operations partner who could:
- Standardize images for multi-channel use
- Create channel-ready image sets from a single master
- Handle bulk image volumes efficiently
- Reduce internal rework and duplication
- Support ongoing SKU onboarding
Our Engagement Model
Outsure Global was engaged initially for a bulk image standardization project, followed by an ongoing retainer for new product onboarding.
The engagement focused on:
- Master image creation
- Channel-specific derivatives
- Repeatable bulk workflows
Our Approach
Channel Requirement Mapping
We documented image requirements for:
- B2C eCommerce (website & mobile)
- B2B wholesale portal
- Retail partner uploads
This included:
- Aspect ratios
- Resolution standards
- Cropping and framing rules
Master Image Definition
We defined a single master image standard per SKU:
- Neutral background
- Clear product centering
- High-resolution source suitable for derivatives
All downstream images were generated from this master.
Bulk Image Processing & Editing
Execution included:
- Background cleanup
- Minor retouching and clarity enhancement
- Cropping and alignment normalization
- Creation of multiple derivatives per channel
Tools used:
- Adobe Photoshop
- Adobe Camera RAW
- Batch actions and scripts
- Automated resizing presets
Channel-Specific Image Sets
For each SKU, we delivered:
- Website-ready images
- Wholesale portal images
- Partner-specific image formats
All files followed:
- Channel-specific naming conventions
- Predefined folder structures
Quality Assurance & Validation
QA checks focused on:
- Correct dimensions and resolution
- Product clarity at thumbnail size
- Consistent framing across SKUs
Random spot checks were performed across bulk batches.
Scope of Work
- Bulk image editing and cleanup
- Master image creation
- Channel-specific resizing and formatting
- Ongoing new SKU image support
Results Achieved (First 60–90 Days)
- Standardized image sets across all sales channels
- Reduced internal image rework and duplication
- Faster SKU onboarding for B2B and B2C channels
- Improved consistency in partner-facing catalogs
The internal team was able to:
- Launch products faster across channels
- Reduce operational friction
- Maintain a single source of truth for product images
