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Large-Scale Amazon Catalog Cleanup & Compliance Support for a High-Volume Seller
Service:
eCommerce Catalog Management
Engagement Type:
Per-SKU Project → Monthly Retainer
Platforms:
Amazon Seller Central
Region:
US marketplace
Catalog Size:
3,500 SKUs (multi-category)
Client Background
The client is a high-volume Amazon seller operating across multiple product categories, including home, electronics accessories, and consumables.
Key characteristics:
- Thousands of live SKUs
- Multiple suppliers and product lines
- Heavy dependence on Amazon search visibility
- Lean internal operations team
- Frequent catalog suppressions and listing issues
The Business Challenge
As the catalog scaled rapidly, the seller began facing Amazon-specific catalog and compliance challenges, including:
- Listing suppressions due to missing or incorrect attributes
- Inconsistent product titles and bullet points across similar SKUs
- Parent–child variation issues (broken or flat-file errors)
- Duplicate ASINs caused by poor SKU governance
- Time-consuming manual fixes inside Seller Central
These issues led to:
- Loss of Buy Box eligibility on certain listings
- Reduced discoverability in Amazon search
- Revenue leakage from suppressed or inactive SKUs
- Internal team spending excessive time firefighting instead of scaling
Objectives
The client needed a specialized catalog operations partner to:
- Identify and resolve suppressed listings
- Normalize product data across categories
- Fix parent–child variation structures
- Improve catalog health and compliance
- Set up processes to prevent repeat issues
Our Approach
Outsure Global was engaged for a large-scale catalog cleanup project, followed by ongoing catalog governance.
Catalog Health Audit
Tools & methods used:
- Amazon Seller Central reports
- Suppressed and inactive listings reports
- Flat file exports for bulk analysis
- Manual ASIN-level review
Key findings:
- 25–30% SKUs affected by attribute or compliance issues
- Incorrect variation themes applied across categories
- Non-standardized titles violating Amazon style guides
Data Normalization & Compliance Mapping
We built:
- Category-wise Amazon style guide checklists
- Attribute requirement matrices per category
- Naming and formatting standards
Tools used:
- Amazon category-specific flat files
- Spreadsheet-based attribute validation
- Seller Central bulk upload tools
This ensured:
- Platform-compliant listings
- Reduced risk of future suppressions
Parent–Child & Variation Fixes
Execution included:
- Rebuilding broken variation structures
- Merging duplicate child ASINs
- Correcting variation themes (size, color, pack count)
Special care was taken to:
- Preserve existing reviews and ranking where possible
- Avoid listing downtime during fixes
Bulk Updates & Controlled Publishing
To minimize risk:
- Changes were staged in batches
- Small test uploads were validated before full rollouts
- Post-upload checks were performed for suppression and errors
Tools used:
- Amazon flat files
- Seller Central bulk upload status tracking
- Internal QA checklists
Ongoing Catalog Governance (Retainer Phase)
Post-cleanup, we moved to a retainer model covering:
- Monitoring suppressed and inactive listings
- New SKU onboarding following defined standards
- Periodic catalog health audits
- Rapid-response fixes for compliance issues
Scope of Work
- Amazon catalog audit
- Suppression and compliance fixes
- Variation and ASIN cleanup
- Bulk catalog updates
- Ongoing catalog monitoring and maintenance
Results Achieved (First 90 Days)
- Significant reduction in suppressed listings
- Improved catalog consistency across categories
- Lower frequency of compliance-related issues
- Reduced internal firefighting workload
The client was able to:
- More stable catalog health
- Better visibility and Buy Box consistency
- Predictable catalog operations at scale
